Analytics are extremely powerful, now more than ever. We live in an age were you can see what peoples interests are on a wide scale, where those people are located, what this audiences average income is and you can even determine what people want to buy even if they don't know what they want. Although I cant offer you Amazon's algorithms, I can show you a few analytics tools to help you to make better content, drive more traffic to your site and grow your business.
Keywordtool.io
Keywordtool is a simple easy to use keyword finder that is exceptionally useful when trying to find long tail keywords to target a more specific audience.
This tool is similar to Google Keyword Planner, however, this tool is more geared towards SEO of content rather than ads.
Meaning that this tool can be very useful when trying to create content optimized to reach your target audience. Keyword Tool can be used to figure out what people are searching for and in return allows you to create content that people want to read.
Another interesting feature that Keywordtool offers is that you can specify what platform you word like to see popular keywords from, making this a viable tool whether you are creating written content, videos on YouTube, or even listing on Amazon or eBay.
Not only can the Amazon and eBay searches help to get higher listings on those sights but they can even help eCommerce sites get their products in front of more people on other platforms as well. The Amazon search in particular gives a great idea of what words people are searching when they are trying to find a product, regardless of what search engine they are using.
Google Trends
This is a useful tools that lets you see data on the popularity of search terms in specific countries.
Not only can you see the most popular terms, you can also search for specific terms to see if they are trending and in what areas they are trending in.
Different categories can also be chosen so you can see the searches that are currently trending amongst industries like, entertainment, tech, or health.
Google Keyword Planner
This tool within Google AdWords is great for finding keywords to use that you may not have thought of.
In my opinion this is the best keyword tool for ecommerce sites that are trying to drive in more traffic. However, there are better tools out there for the SEO of content, such as Keywordtool.io
The keyword planner tool also shows the specific volume of search traffic that certain keyword or phrase gets.
This tool is perfect for finding keywords with high traffic pertaining to your industry.
Buzzsumo
Buzzsumo is an exceptional analytical tool to help in your SEO venture to get seen by the most people possible.
What this tool does is allow you to search words or phrases and see the most well performing content on the internet.
It shows you the amount of times that the content was shared on multiple social media sites such as Facebook, LinkedIn, and Twitter.
Another interesting feature that Buzzsumo offers, is that you can filter certain content types. Giving you the ability to draw inspiration from the specific media that you are looking for.
Facebook Audience Insights
This incredible software can be a huge asset if it is utilized properly by you or your business. It allows you to target an audience to an extensive degree of detail.
It also gives you detailed demographics about your audience in comparison to the entirety of Facebook users.
Facebook audience insights offers an absurd, almost scary amount of information about your audience. Ranging from household income to purchase behavior.
This software can be used for laser precise ads or marketing that could greatly improve the results of your Facebook marketing strategy. It can also help to generally understand your audience better.
Google Analytics
Known by many as the best software for tracking website data, Google Analytics has some wonderful tools. Google Analytics gives you the means to determine where your traffic is coming from not only digitally but geologically as well.
This software will also allow you to monitor users’ behavior on your site such as how long they are staying on your site, whether they are returning users and what different pages they are visiting on your site.
This information can be a massive asset if used properly. It will help you to better understand your audience and make changes to your website to either bring in more traffic or get people to stay on your site longer.
Email Software
Email marketing can be an efficient marketing strategy due to its low cost and ability to reach a broad audience. Unlike social media, you can use well designed templates to give a professional look.
Email software can give you some valuable data that will let you know your audience better. You can experiment with content and see which one gets better feedback.
There are tons of different email marketing software to choose from each with some unique features but most will give you information such as when the emails are opened, how many people opened the emails, what links were clicked on, and how many subscribers you have gained or lost.
Email marketing also gives you the unique ability to personalize messages to either specific people or to target a precise subgroup within your audience.
Google Correlate
Google Correlate is a unique tool that gives you the power to find terms that are used in search volumes that mirror the term that you look for.
Meaning that the two terms are likely to be searched together or in succession of one another. This may not always be the case as correlation does not always equal causation. However the terms that are extremely well correlated are more often than not related.
This tool can be really useful for coming up with keywords that are related to the ones that you are already trying to rank for.
The functionality of this underutilized tool doesn’t stop there. Google Correlate can also be used to find where your target audience is located geographically.
Moz Local Listing Score
Moz is a tool that can give you a nice place to see some of the objectives that you should have in mind in order to bring more traffic to your site.
This software gives you an overview of how your presence is across multiple platforms and how that presence could be improved.
This is definitely a handy tool for local businesses that are looking to increase their online presence.
Quicksprout Website Analyzer
Quicksprout is an easy to use software that you can use to improve your site’s overall quality and in turn will net you better search engine rankings. All you have to do is enter your URL and Quicksprout will give you instant feedback.
This software notifies you of specific problems with your site making the problems easy to locate and fix. Quicksprout even gives recommendations as to what you should do to fix these potential issues.
Let us Help
Using these tools to grow your business can surely be an overwhelming task. Give JanMar Agency a chance to help you on your journey.