SEO (Search Engine Optimization) is the practice of improving your website so it ranks higher in search engine results and attracts more organic traffic. AEO (Answer Engine Optimization) focuses on structuring content so AI tools and voice assistants can pull your information as a direct answer to user questions.

Planning ahead is the key to a successful year. As we look toward 2026, a strong marketing plan can help you set clear goals, reach the right audience, and focus on the channels that truly drive results.

The holiday season is one of the most profitable marketing windows of the year, especially for small businesses, boutiques, and local brands in markets like Galveston and Houston. Consumers are actively shopping, planning, and engaging with seasonal content more than any other time of year. That’s why creating high-converting Instagram Reels and short-form videos is essential.