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How to Build a Strong Marketing Plan for 2026: Step-by-Step Guide
Planning ahead is the key to a successful year. As we look toward 2026, a strong marketing plan can help you set clear goals, reach the right audience, and focus on the channels that truly drive results.

Krista Ruiz
Jan 23 min read


How to Create High-Converting Instagram Reels During the Holidays
The holiday season is one of the most profitable marketing windows of the year, especially for small businesses, boutiques, and local brands in markets like Galveston and Houston. Consumers are actively shopping, planning, and engaging with seasonal content more than any other time of year. That’s why creating high-converting Instagram Reels and short-form videos is essential.

Krista Ruiz
Dec 3, 20254 min read


AI in Business: What Galveston Companies Should Know
What Is AI? AI is just a fancy way of saying computer systems that can “think” a little like humans, learning, problem-solving, and making decisions. In business, this typically manifests as tools such as chatbots, product recommendation systems, or software that automates marketing tasks. Artificial Intelligence (AI) sounds like something from a sci-fi movie, but it’s quickly becoming part of everyday life, even here in Galveston. Whether it’s answering customer questions,

Krista Ruiz
Sep 2, 20253 min read


Back to Business, Galveston!
As summer winds down and students head back to school, August marks a natural shift in Galveston’s rhythm. From the seasonal slowdown after tourism peaks to the renewed focus of local customers, it’s the perfect time for businesses to pause, reflect, and gear up for a strong finish to the year.

Krista Ruiz
Aug 1, 20253 min read


Why Should Your Business Be on LinkedIn?
What is LinkedIn? Whether you're casually exploring job opportunities, looking for an internship, or recruiting, LinkedIn is the world’s largest professional network. But it’s not just for job seekers—LinkedIn is also a powerful platform for businesses to connect, grow, and build credibility. From sharing company updates and publishing articles to hosting online events, LinkedIn gives your brand a professional presence within a network of over 1 billion users. It’s where in

Krista Ruiz
Jul 1, 20253 min read


What Can Influencers Bring to Your Brand?
Targeting the right influencer for your business in Galveston, Clear Lake, La Marque, or surrounding areas, can be as simple as 1 - 2 - 3 !
Amanda Wolfe
Oct 1, 20223 min read


The Power of Social Media for Local Businesses
In a place like Galveston, social media can be a great tool for global outreach and a powerful way to connect with the community, especially
Hauwa Aliuu
Jun 4, 20204 min read


#HowToUseHashtags
#winning, #brunch, #goals. The ever so popular hashtag seems to have made its way into daily use of the English language. If you were...

Valerie Fullen
Sep 3, 20194 min read


7 Social Media Strategies for Small Businesses
So many small businesses suffer from lack of capital and that can translate into lack of man hours. But even without deep dockets, a...

Valerie Fullen
Feb 1, 20183 min read
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