While some might believe video production and products is limited to entertainment only, videos are often an overlooked asset for advertising, announcements, and social media content in branding. The impact of video based content has increased in the past few years, and there is no better time than now to take advantage of what video production has to offer in return. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018) Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. In this blog we will discuss the importance of video production, video advertising, and how to get the most out of your footage.
Media can be shared in a variety of formats - but none is more influential as video. With much video content lasting less than a minute, video material can be a short term content with long term impact. According to a report, “ 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018)”. That’s not all, “80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media.” With any production, you want to get the most out of your creations - video is no exception to this rule! Getting the most out of your video footage can include practices as simple as using footage in different combinations to make multiple videos. Repeating clips, such as using an intro, adds a level of branding and signature to your video. Before you begin to shoot, think ahead about what you want your goals to be. Just as post-production should have your attention, pre-production should be in consideration. Simply storyboarding shots for yourself or your videographer can help produce the best shots for your video. Your time and efforts in your business are valuable and using the tools to utilize the most of your video footage created can make the most out of any video investment through any platform.
Remembering to market yourself is just as important as how you market yourself. The amount of video interaction has increased with the rise of video based social media, such as Tik Tok, but, has been prevalent and risen alongside existing social media, such as Facebook, Twitter, and Instagram’s new feature, Instagram TV. The world’s second largest search engine of all is YouTube, a media sharing platform based only on video, and search engine optimization is more important than ever when it comes to producing and uploading your video content.
Search engine optimization is a key to being found online. Treating the title of uploaded video content as a place to insert keywords is an important practice to maintain, in addition to carefully constructing a description, inserting keywords properly so that search engines pick up the topic and content of your video easier. In addition to title and description, writing or uploading a video transcripts or captions will function as not only keyword optimization, but also allows your content to be accessible and ADA compliant. If you are uploading video content onto other social media platforms, it is also good to remember to upload the video content directly to that platform. While algorithms are different from social media to social media, direct uploads perform better and appear more organically in search results over links.
With platforms such as YouTube getting 30 million visitors per day, it is important to stay in front of audiences. Advertising with YouTube Ads, there are multiple ways to conduct a successful campaign. A popular ad seen on YouTube is a Discovery Ad. Showing up on the YouTube homepage, search pages, and in related panels next to videos, the Discovery Ad displays the promoted video at the top of search results as well as recommended videos, all pertaining to a person’s history and keywords used. A second form of youtube advertising is TrueView In Stream Ads. These are the typical skippable advertisements seen inside a YouTube video and can be customized to fit your business. While skippable, the advertisers pay when a user watches the ad for 30 seconds, or clicks the call-to-action button and the TrueView offers a range of having an ad length as little as 12 seconds to 6 minutes. There are multiple ways to ensure your services and products are seen through video - YouTube Ads for Beginners is a fantastic resource for getting started, walking you through the campaign process, advertisement type, and how to optimize your choices and budget for any YouTube Ad campaign.
Video production can be an important media investment for your business. Galveston businesses such as our partner, Salt Water Giftshop have utilized their footage to create amazing content showcasing their unique services selling and renting One Wheels!
If you find yourself needing help getting the most out of your uploaded footage, check out our variety of topics on our blog - including how to incorporate keywords! Need in-person help? Book a one-hour FREE consultation session with our team!