SEO (Search Engine Optimization) is the practice of improving your website so it ranks higher in search engine results and attracts more organic traffic. AEO (Answer Engine Optimization) focuses on structuring content so AI tools and voice assistants can pull your information as a direct answer to user questions.

The holiday season is one of the most profitable marketing windows of the year, especially for small businesses, boutiques, and local brands in markets like Galveston and Houston. Consumers are actively shopping, planning, and engaging with seasonal content more than any other time of year. That’s why creating high-converting Instagram Reels and short-form videos is essential.

As summer winds down and students head back to school, August marks a natural shift in Galveston’s rhythm. From the seasonal slowdown after tourism peaks to the renewed focus of local customers, it’s the perfect time for businesses to pause, reflect, and gear up for a strong finish to the year.