When the calendar year comes to a close and businesses take down holiday decorations and sweep up the confetti, it is a time to reflect on the past year. While it is easy to get caught up in the excitement of a new year, it’s important to reflect on past marketing practices and plan to start next year with great marketing habits. Here, we discuss how to reflect on the past year’s marketing strategies, refresh your workspace, and new ideas you can implement for your new year’s business strategies.
Now is the best time to reflect on your previous marketing campaigns. What stuck with your target audience and what missed the mark? With this info, set goals in your marketing strategy and budget. Before you invest in your next marketing campaign, you want to find what you are willing to spend in time, effort, and costs for your goals in the next year. The individual parts of your business require equal attention and care to run it’s best. If you find you need help setting up a successful marketing strategy, see how we discuss How to Set a Marketing Budget to watch your business thrive!
Finding balance in your workspace and day-to-day activities is more important for productivity than one may think. Whether you work privately at home or in a shared office, your space is important for your work. Gaining inspiration from other’s office spaces, such as Hootsuite’s new offices, is a good way to get motivated! Taking a moment to look at your own workplace to see what still works is a simple, but critical, step in the right direction. Do you find you have trouble accessing what you need? Removing clutter or adding organization tools, such as a letter organizer or investing in a filing cabinet, can help set your workplace up to be more productive. At this time, file any paperwork of the past year in your archive, and set up your new folders for the new year. To celebrate your hard work, add a new item to your space to reflect this new year. With your space revamped for success, you are ready to face the new year with your best foot forward.
Finally, what have and haven’t you done for your business in the past year to reach your audience? Social media campaigns reach a target audience in your digital world. Facebook, Instagram, Twitter, and even TikTok are places where you can show offered services through both video and photo. When you take time to plan and create engaging social media content specific to your brand, your audience notices! Using branding throughout your marketing ties into your print media as well. Don’t think newsletters, print ads, or rack cards are a thing of the past. Receiving physical mail from supported businesses can have an intimate impact on an audience, especially if it is personalized with a name. As with any campaign, reviewing your analytics gathered from the year prior is important in finding what is going to work best for your business strategy in the new one. Don’t have detailed reports? Make it a priority in the new year to gather as much helpful information from your campaign as you can.
Reflecting on the past yea and what you did for your business, one has to remember that it is normal to find some areas that don't carry success in their strategies. Knowing what works and what doesn’t is crucial to know as you set yourself up for the new year and the opportunities that come with it.
If you find you need help to improve your business's marketing strategy, social media management, or work balance, the devoted team at JanMar Agency is open and ready to help! Don’t wait for this year to pass you by - call or book an appointment with our team today.