Sustaining Your Business During COVID Times
Updated: Nov 3, 2020
written by: Guest Blogger
Times are tough and it has become even more difficult for businesses to generate revenue due to the pandemic and its ongoing economic effects. Many businesses have been forced to shut their doors because of the inability to make an effective profit since they were operating purely offline. For your business to sustain itself during these challenging times, it is absolutely vital to have an online presence. That’s where staying relevant comes into the picture.
While people are still wanting to shop, the need to maintain social distancing continues. Therefore, consumers are leaning more towards online shopping as they want to stay safe, but also have purchases to make. If you want to keep up with the pace or perhaps even get ahead of the game, keep reading to learn about a few tips that can help your business sustain and even grow during these unprecedented times.
An Effective Website
One of the most important criteria for any business to generate revenue online is to have an effective website. Although most businesses already have one, it’s important to take note of how long it’s been since you last updated your site and whether or not it is adaptable to the latest technology.
Minor details such as content, layout, web design and load time are seemingly small factors that, together, play a huge role in determining the success or failure of your site. If you find yourself feeling overwhelmed by this task, you can always contact a marketing and design agency to evaluate your website and give you pointers on exactly what needs to be changed or updated to better support your business.
If your website hasn’t been updated in a while, chances are it’s not a mobile-friendly site. Considering the number of people that use their mobile phones to access the internet and social media, not having a mobile-friendly website will drag your business down fast. When focusing on the aesthetic appeal, be sure to consider how your website will look on a mobile device. The right web design agency will help create a website that is not only visually appealing, but one that functions well on all devices.
Social Media Presence
Most business owners that sell locally often wonder how they can target the right audience. If you are a local business owner in Galveston, marketing effectively on social media and using the right techniques is something that will help you stay ahead of the game even during these times.
So often, businesses quickly become overwhelmed with the task of managing their social media accounts on top of all the other daily tasks that need their attention. With the help of the right marketing agency, not only will you manage to establish a strong social media presence, you’ll also be able to establish a better brand name for your business which, in turn, makes it easier for people to relate to your business and its values. Establishing your brand works to create more loyal customers while also helps your business reach new heights.
The E-Commerce Route
If you plan on doing business online, you should to be prepared to provide end-to-end solutions for customers. This includes the initial introduction of your products, right up to closing the sale. The only way this will happen is if you pair the right e-commerce platform with an effective payment gateway and a swift hosting solution to match.
Always shop around and take advice from experts when it comes to choosing these services since all of them play a huge role in the performance and speed of your website and e-commerce functions. The last thing you want is to accidentally choose the wrong software and negatively affect the browsing experience of a potential customer.
Market What Sells
Considering the ongoing situation, it is always better to take a close look at products or services customers are most likely going to invest in. Bulk offers, limited-time deals and discounts are going to be a huge hit since people will want to save money and limit interaction with the outside world as much as possible in order to stay safe.
If your business is struggling to stay afloat during these challenging times, we would love to help get you back in the game. The experts at JanMar Agency work directly with you to create a tailored marketing strategy that fits your business goals.