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  • Janese Maricelli

Managing the Transition to Google Analytics 4



While the power of digital optimization continues to serve as invaluable tools to businesses, an upcoming transition looms. With Universal Analytics being retired in July 2023, JanMar Agency is prepared to assist you in the switch. As the Galveston County Google expert, JanMar encompasses the skills necessary to prepare your business now for the implementation of Google Analytics 4.


JanMar operates with a strategy to manage the changes from one platform to another and can offer insights to guide you in ensuring websites see no reduction in viewing and data remains in play. You will find confidence in knowing that the Galveston County Google expert can manage customer accounts as data in Google Universal Analytics will still be accessible during a six-month transition period.


JanMar employs a team of professionals available to assist you and your team in establishing Google Analytics 4 accounts to protect data, insights, and website functionality. Our experts carry great reach in serving surrounding areas as the premier Galveston County Google expert in relinquishing Google Universal Analytics and acquiring the latest platform of Google Analytics 4.


Understanding the Components


Our Galveston County Google group provides enhancement in welcoming the onset of Google Analytics 4. While Google Universal Analytics offered paramount insights, its predecessor surpasses it with a better understanding of a business’ customers, capitalizes on data-drive attribution, measures engagement activity, pulls an increased value from data, and utilizes insights with a heightened capability to be paired with other Google products.


We cultivate your data for Google Analytics 4 use and development. Gaining the most from existing information and the development of more are areas where we as the Galveston County Google expert, can redefine an above average takeaway and improve marketing results.


Managing the Transition


Google Analytics 4 includes a basket of settings that must be mastered to drive implementation. We respond as the Galveston County Google expert assisting you and our other customers in setting privacy controls and establishes the information needed for direct integrations to media platforms. Google Analytics 4 provides three different options in getting started, and we at JanMar manages that load in setting up analytics data collection for the first time, adding Google Analytics 4 to replace an existing Google Universal Analytics account, and developing the Google Analytics 4 platform to an existing content management system.


Prepare Now


While most refrain from welcoming change, our Galveston County Google expert team at JanMar enable ease in transition and gaining the most upfront from a robust implementation

process. Data and insight are critical to business marketing strategies, and our team possesses the infrastructure necessary in managing a plan that protects data and uses Google Analytics 4 in an expert fashion to extract all benefits offered by the new platform. When anticipating its arrival and planning for conversion, our JanMar Agency team will not only prepare your business for stress free transition but will also study your matrix to ensure efficiency in digital performance. Through experience and knowledge, we will make the change to Google Analytics 4 a pleasant and rewarding event.

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