Living on the coast, oil and gas have shaped the industries available today. The Texas oil boom, starting in the early 20th century, shaped how the United States became a prominent figure in the oil and gas industry. An article from Investopedia.com states, “According to market research by IBISWorld, a leading business intelligence firm, the total revenues for the oil and gas drilling sector came to approximately $3.3 trillion in 2019. This sector is composed of companies that explore for, develop, and operate oil and gas fields. It is also sometimes referred to as the oil and gas exploration and production industry, or simply E&P. With 2019 global GDP estimated to be $86 trillion, the oil and gas drilling sector alone makes up around 3.8% of the global economy.”
Those working in and directly with the oil and gas industry may be wondering what is the best way to bring target audiences to themselves or their companies. In this month’s blog, we offer 5 oil and gas marketing tips and strategies. Applying the following oil and gas marketing strategies will not only build an online presence, but provide target audiences an easier way to find your unique services to match their own wants and needs.
1. Website
Whether it’s hard to navigate, cluttered, or not information at all -- no one likes a bad website. Where physical marketing and printed information for oil and gas marketing is unavailable, websites can reflect positively on oil and gas companies to target audiences if done well. The complexity of websites varies from company to company -- while some have many pages of navigation, others have simpler layouts, with few tabs. Consider new content or a fresh design. Need a designer or content writer, JanMar Agency can help! Applying SEO practices, such as important keywords, adding photography, and incorporating important details clear to find and navigate, aides websites to be their best for business.
2. SEO
Optimizing your companies’ websites is an ongoing process to in order to build the best oil and gas marketing strategy. SEO, or Search Engine Optimization, is the practice of including elements to create organic search results. marketing strategies that optimize SEO, usually include keywords on visible pages of a site. Selected keywords related to oil and gas industries are used to create organic search results for your target audience. Keywords are used to improve the quality of search, and allows targeted audiences to find services based on their needs. An example would include a search “oil and gas in [area]”, especially if your business is based primarily in one area. In the end, prioritizing research for SEOs related to one’s industry can create optimized websites and deliver satisfying results for both you and your target audience.
3. Email Marketing
Emails are a staple in today’s tech world. Coupons, deals, events, communication -- email can be more than just messages back and forward to target audiences -- it can become a method to show what your oil and gas company is all about. Marketing strategies utilizing e-newsletters, can let existing and potential target audiences be up to date the most recent news, sales or events with your company. Additionally, email marketing can be a cost efficient way to send oil and gas marketing related to your oil and gas company. Mailchimp, for example, allows up to 1,000 recipients to receive newsletters, which you can create and personalize directly on your Mailchimp account at no cost to you. With that amount of customers to start with, it makes it easy to get started with what you already have, and add more as your business grows.
4. Social Media
Social media is a powerful tool for marketing. Easy to consume, quick to read, and share, when used correctly, social media can expand an oil and gas company’s reach and impact on target audiences. Events, brand, and sales can be communicated through graphics, while captions provide room for bite-size context for readers in the busy day-to-day world to understand. Additionally, social media is an easy way to not only keep customers updated with your business, but other businesses as well. Take time to see what competitors or partners are utilizing on social media with their oil and gas marketing, and reflect on your oil and gas companies face, goal, and values.
5. Tracking Success
Tracking one’s success is vital to nurture business. You can not manage what you can not measure! With these tips and tricks, it’s important to analyze and discover what works best in your oil and gas marketing strategies. Social media sites, such as Instagram, have features for business instagrams (free to switch to for any user) that show breakdowns of interactions, likes, comments, and how many people were impacted through different spans of time in your oil and gas marketing. Keeping track of these numbers over time can help deduce what was successful and what wasn’t. Seeing numbers fluctuate might be a daunting thought, but, in watching the numbers, businesses can take advantage of the best trends to suit not only themselves, but their customers as well.
Strategic marketing in the oil and gas industry is crucial in today’s market. From a robust, well written website, to email marketing, to social media or tracking, having the proper procedures and consistency is key. If you find you need help getting started, JanMar Agency is here! JanMar Agency works with many oil and gas businesses, and we offer professional services that can help find and bring your target audience to you. Reach out for a free consultation today!