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  • Writer's pictureAlexis Labao

How Artificial Intelligence Relates to Marketing

Updated: Aug 14, 2019

You’ve most likely heard the term Artificial Intelligence, or AI for short, but what exactly is it? AI is the theory and development of computer systems able to perform tasks that normally require human intelligence such as; visual perception, speech recognition, decision-making, and translation between languages. To some, this definition may sound overwhelming, but in reality, AI is everywhere - from your phone’s voice recognition to recommendations on Netflix. In this day and age, AI technology is becoming more sophisticated and advanced. Here, we discuss how to use AI to your advantage in your company's marketing mix.

How does AI work

According to Analytics Software & Solutions, AI works by processing large amounts of data with fast, iterative processing, and intelligent algorithms, allowing the software to learn automatically from patterns within the data. The purpose of AI is to use the technology to our advantage by incorporating it into our marketing strategy with the intent of retaining and growing our customer base, increasing revenues, and making daily operations more manageable. When used correctly, AI can open many doors of opportunity for your business.

Marketing Benefits

Artificial Intelligence has many benefits for your organization and your clients as well. Some of these benefits include personalization and meaningful interactions between you and your clients, improved efficiency, and real-time troubleshooting for problematic challenges. Creating this type of personalization will improve client satisfaction and increase loyalty. The phrase goes, "you can’t manage what you can’t measure." Without tracking the data and responses coming from your consumers, there is no real way to monitor the success of your campaign. No problem - AI can track data, as well as measure it. This allows you to more easily find insights for the future, giving your business a higher success rate by optimizing performance, preventing revenue loss, and reaching your marketing goals.

Future of AI

The future of AI is fast approaching. As a marketer, you will be able to run smarter algorithms to find what best suits your clients, thus helping your organization run with more precision and efficiency. If working with a team, AI can give you more opportunities for workplace collaboration. In the future, AI will help keep you ahead of the curve by showing you upcoming trends, which will help your organization better adapt to change.

Key Takeaways

Artificial Intelligence can be a major player in your organization’s marketing future. The development of this technology will not only track data and give predictions for the future of a campaign, but will also track client satisfaction throughout that campaign. In short, AI can have a hugely positive impact on the success of your marketing efforts.

Thinking about incorporating artificial intelligence into your marketing plan? Let JanMar Agency help! We can help supply you with the resources you need!

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