Standing Out From Competition
Updated: Aug 14, 2019
In a world where sites are constantly changing their policies, operations, and algorithms, many businesses are struggling to keep their name out there. Big platforms such as Google and Facebook are seeing a decrease in organic search. This decline has many businesses wondering how they will stand out from their competition, while trying to get the most bang for their buck. To battle this, top marketers are suggesting that businesses use long-tail keywords, which are 3-4 word phrases that are specific to whatever you are selling. This tactic will make sure your business shows up in searches that are being performed by your potential customers.
Find Out What Your Customers Want
Now you might be wondering, “How do I know what my customers are searching for?” Regardless of where your traffic is coming from, it is imperative to give your audience what they want. Take advantage of tools that help provide keyword search information. These engines will help you find out how your customers are searching for you, which will help you grow your organic traffic with those long-tail keywords, putting your business towards the top of the results page.
Winning More Customers
Your best customers are your most loyal customers. They are already devoted to your brand, so search results don’t affect them as much as potential customers. A strong social media presence is key to building a loyal customer base. Even more pressing than upholding a presence on social media is delivering exceptional customer service. To provide a great experience, have tactics in place devoted to rewarding good customers, and mending relationships with upset customers. Train employees on how to handle various customers and uphold them to your expectations.
Become the “Place to Be”
Think about your favorite places to shop, eat and hangout. What makes you choose one particular place over another? Come up with unique ideas to make your business the hot spot destination over all the others. Provide a product or service that is so excellent and exclusive that people flock to your store.
Reward Your Best Customers
Never underestimate the power of incentives. Sending thank you cards, stickers, gift cards, and other rewards keep your best customers coming back. Small gifts as such are a very easy and affordable way to increase loyalty and elevate sales.
Hearing that a new competitor has moved into town can be intimidating to even the most successful businesses. Creating plans to stand out in your market is a fun challenge. Hold meetings with your team to come up with some unique ideas to increase traffic, gain more customers, become a favorite spot, and set loyalty programs in place.
Let JanMar Agency help your business come up with creative ways to stand out from the competition. Whether you need a new logo, website, or a banner to promote your event, we can create something unique to differentiate your company.