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  • Writer's pictureJanese Maricelli


Consumers use Google every day to find the products and services they need. A business that knows how to get recognized and respected by search engines can generate huge amounts of online traffic. Results for each search are ranked by an algorithm that decides how high up each result will appear on the list. The higher a website is rated on that list, the better chance it has to be visited. A high rank on Google is basically free advertising and generates a large amount of online traffic.

The most important thing to remember when optimizing your website for search engines is that search engines like Google love quality user experience and original content. On the other hand, Google frowns on back-door methods of “cheating” the algorithm, and will blacklist websites that try to spam their way to the top. To keep up a good reputation for your website, try these simple techniques for boosting SEO (Search Engine Optimization):

  1. Relevance. Regularly write quality content for your site that your consumers are interested in. Covering topics related to your industry puts you in a position to be more easily found via search engine, while also establishing you as the expert in your field.

  2. Keywords. Make a list of terms people might search for in order to find you online. Try to incorporate those words into the writing you put on your page. This will help search engines recognize your website.

  3. Linking. This is essentially “name dropping” for websites. Providing links to credible websites makes your site more reliable by association. This goes both ways, so remember to provide a link to your website on social media pages as well.

  4. Mobile. Google loves websites that are mobile-friendly. Having a mobile version of your page is an easy way to lift your rank as a website.

  5. Local SEO. Many searches are influenced by location. Make sure that the physical location of your business is available by registering on Google MyBusiness

People study for years to master search engine optimization, and Google stays a moving target by tightening up the restrictions and guidelines for calculating search results. Professionals have to stay on their toes to keep a website at the top of consumers’ search results every time. That's why JanMar Agency is here to help you navigate the world of online marketing and beyond.

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