Happy Holidays From JanMar Agency!
It's that time of year ALREADY! Let the Holiday Madness begin.
It is easy to get swept-up in the hustle and bustle of the season but don't forget to slow down and enjoy it! There is always plenty to do and we know- your business doesn't take vacations. However, sometimes you have to realign your priorities. When the work load seems overwhelming, let us help! Our team of marketing and design professionals understand the need for fast turnaround times and immediate business solutions! To help you keep calm and stay organized, we created a holiday marketing checklist to guide you through the busiest time of year!
1. Create a Promotion, Deal, Special Product, or Hashtag for your Holiday Marketing Campaign:
Before you can create a holiday marketing campaign, you have to have something to market! So, first things first: create an offer, deal, or promotion!
2. Brand Your Holiday Marketing Campaign:
Considering that 92% of holiday shoppers will research or buy gifts online, now is the time to really focus on your online holiday marketing campaigns and get your social media feeds in tip-top shape!
3. Create a Social Media Content Calendar for Your Holiday Marketing Campaign
Content calendars are a saving grace all year round, but they’re especially important during the holidays
4. Optimize Your Sales Funnel
After you have your holiday marketing campaign down, you can’t forget about the actual shopping experience! Last year, 40% of holiday shopping was online. and that number is only expected to grow in 2016. Shipping is a major barrier for online stores, so now is the time to either offer free shipping, or figure out at which price point you should offer free shipping. A whopping 93% of shoppers will take action for free shipping!
5. Create an Advertising & PR Plan
After all your hard work creating your holiday marketing campaign, you’re going to want to promote the life out of it!
Don't have the patience, creativity or man-power to do it in-house? Let JanMar Agency help. We know Marketing and Design!