Challenge Alaska Rainbow Lodge, a premier remote fishing destination, needed to expand its visibility and reach new audiences who had never heard of the lodge before. With most bookings driven by referrals and repeat guests, the challenge was to build brand awareness and attract first-time visitors in a highly competitive market. JanMar was brought in to create and execute a digital strategy that would introduce the lodge to fresh audiences while maintaining its legacy of quality and adventure.

Outcome Through a revitalized digital presence, Alaska Rainbow Lodge significantly expanded its reach to new and previously untapped audiences. The website served as a compelling first point of contact, while consistent email campaigns and engaging social media content helped nurture interest and drive conversions.