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  • Writer's pictureValerie Fullen

Attractive Packaging = More Sales

written by: Guest Blogger

It’s often said that you shouldn’t judge a book by its cover. However, if the cover isn’t generally attractive, the book simply won’t sell. As a business owner, one of the wisest choices you will ever make is to invest in professional package design.

A big reason an ordinary product sells at extraordinary levels is because of the packaging. If you want your product to fly off the shelf, do not settle for mediocre package designs. Opt for something bold, beautiful, and effective. Let’s take a look at how sprucing up your package design can benefit your business and its sales.

Increased Customer Base

No matter how great your product is, if it isn’t packaged well, the chances of selling that great product are bleak. Even if you are a well established business who has been around for a while, do not be afraid to alter your existing packaging for something more effective and appealing. With the help of a professional design agency, not only will you manage to create increased awareness around your products, but you will also rebrand your business for continued success.

While focusing on the right packaging is something every young business should do, it’s something an older business can also consider if their sales graph is going in the right direction. The idea is to understand what your customers are looking for, and not letting the thought of change intimidate you, even if this endeavor means sitting through a little trial and error. It’s also important to scope out your competitors and see the type of packaging they’re currently offering, and building off of that to give your customers something better.

Better Business Growth

When you make the decision to change your packaging, it allows you a fresh start. New packaging is often viewed by the customer as a new product, and when you have an attractive package out there, people will be excited to give it a try.

When choosing the right packaging for your product, remember to ask your design agency for input, as they have mastered selling techniques and know what works and what doesn’t. It’s also important to re-package your product if you plan on changing something your product or adding new features and benefits. This will make it easier for existing customers to accept the new and improved product.

Better Business Value

Repackaging your existing inventory will cost you, however in the long run it will turn out to be one of the smartest investments you will ever make. Not only will it help your business rebrand itself and reach a wider target audience, it will also let your customers know, as well as your competitors, that you are here to stay. However, if you do ever decide to bring on more partners or even sell your business, a well-packaged product will increase your brand value, therefore allowing you to acquire better talent, or a higher financial gain than you imagined for the sale of your business.

Increased Profit

One of the major reasons most businesses rely on marketing agencies is because they are able to create unique business ideas which contribute towards the growth of your business and help increase revenue. Whether you are a long standing business with healthy competition, or if your business is still in its infancy, developing a high quality package design separates the average business from the great business.

One step in the right direction is all you need for your business to skyrocket and your product to get the exposure it deserves. If you’re considering rebranding your business, call JanMar Agency today! Our team of marketing and design professionals can help create the perfect look and feel for your business.

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