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  • Writer's pictureJanese Maricelli

The Importance of Hiring a Professional Graphic Designer

When building a brand, one of the most important attributes is a quality designed logo and professionally crafted marketing materials. This alone can strengthen the perception of your brand and provide confidence and trust in your product or service. As a business, it is important to make an impact so that clients are more likely to return for future services. By working with a professional artist or graphic designer you can ensure an eye catching and memorable logo.

What Can a Graphic Designer Can Do For You

A graphic designer can create ads, logos, websites, marketing materials, signage and so much more that will help attract customers. Graphic artists are specially trained to work with the latest technologies used by industry professionals.

Navigating the various tools and platforms needed for every application can be overwhelming and difficult. It is important that the graphics used for your business can be utilized in a variety of Media types. Today there are several platforms to be aware of including print media, and online platforms like; Facebook, Twitter. Instagram, LinkedIn and Google+, and more.

Why Having a Strong Social Media Platform is Important

Having a strong Social Media Platform is a cost-effective marketing solution. Social media is a great way for businesses to reach out to their potential customers. Other forms of marketing can be extremely expensive when compared to the the return on investment garnished through online platforms.

Social media enhances user interaction and making it easier for a business person to quickly and easily respond to any questions and/or complaints from their customers or clients. This will not only put your business in a positive light but also build your brand awareness.

By working with a graphic artist on your social media platform, you have essentially "leveled-up" your company's game. Clients can immediately identify a professional profile with custom graphics and images. Again, this instills trust and confidence in an organization and clearly indicates that your business is taking the proper steps in best representing its brand.

Tips For Creating a Solid Design

• Your brand message should be the primary focus • Logos should be formatted to use with different media types • Your designs should be high quality

• Print media is standard 300 dpi. Online media varies depending on the platform. • Consistency among your logo, your print material and your virtual media promotes your brand recognition- BE CONSISTENT

By hiring a professional designer, you will save time, money, energy and your brand will stay consistent. Good news- you have already found an agency ready to help! Let's get started.

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